Golden Waffle wasn’t built to blend in — it was built to shake things up. We’re not here to play nice with the waffle frauds clogging up the market. You know the type: packaging so dull it makes cardboard look exciting, “support teams” that vanish the moment your machine breaks, and flour that’s racked up more air miles than your honeymoon. Seriously — why are you still flipping waffles that flew halfway across the world just to taste like regret?
So we did what had to be done. We stole the UK’s No.1 waffle mastermind — Keith — straight from the heart of the industry and gave him full permission to go rogue. The result? Waffles that crunch, packaging that pops, and service that actually answers the bloody phone.
We’re proudly made in the UK, our flour doesn’t need a passport, and every bag we send out says, “We give a damn.” Because we do. And if the others can’t handle that? Even better.
An FAQ section can be used to quickly answer common questions about our business.
We’re the UK’s No.1 choice for waffles in hospitality. Forget overpriced imports and bland mixes — we make premium, UK-blended flour that delivers real crunch, real flavour, every single time. Oh, and we throw in a free on-loan waffle machine with full service & repairs. You’re welcome.
Because we don’t do boring. Our mixes are:
Made in the UK (not shipped halfway across the planet)
Premium quality grains with a golden finish
Halal, vegan & gluten-free options — so you’re not turning away 20%+ of your customers
Support included — machines, repairs, training, the lot
Competitors sell flour. We sell a system.
Yep. No gimmicks, no catches. As long as you’re using Golden Waffle flour, your machine is on-loan, serviced, and repaired by us. If it breaks, we fix it. If it dies, we replace it. Try getting that level of support from anyone else.
Our bags don’t look like they were designed in Microsoft Paint. Sleek black, gold, white, and purple premium pouches that look just as good on a back bar as on Instagram. Waffles are indulgent — your packaging should be too.
Golden Waffle mixes are just add water. That’s it. No eggs, no faff, no waste. Save money, save time, save headaches. Each 2kg bag makes golden, fluffy inside, crispy outside.
We supply:
Hotels (from budget chains to 5-star)
Cafés & coffee shops
Dessert bars (yes, the Instagram-famous ones)
Education & catering
Any place that wants waffles that actually taste good
Absolutely. Want your brand on the bag? Done. Want your logo on the waffle machine? Done. We’ll make you look good while making waffles taste even better.
Our flour saves you money. Imported brands add £30+ per box in shipping & duty alone. We’re UK-made, so you keep that margin. Plus, no eggs needed = big savings per waffle.
You call us. We answer. We fix it. Fast. No drama, no ghosting, no “email us and wait three weeks.” Hospitality doesn’t stop, and neither do we.
Easy. Drop us a message at sales@goldenwaffle.com or WhatsApp +44 7999 373839. We’ll deliver flour, set you up with a machine, and have you serving Golden Waffles before you can say “extra Nutella.”
