Terms & Conditions of Golden Waffle
GOLDEN WAFFLE GROUP LTD
TERMS AND CONDITIONS
(Website Use, Product Sales, B2B On-Loan Machine and Subscription Terms)
Version: 2.0
Effective Date: 24/02/2026
Supplier Details:
Golden Waffle Group Ltd
Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Company Number: 16870106
VAT Number: GB509210521
Website: www.goldenwaffle.com
Email: sales@goldenwaffle.com
Telephone / WhatsApp: +44 7999 373839
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ABOUT THESE TERMS
1.1 These Terms and Conditions ("Terms") govern:
(a) use of the Golden Waffle website;
(b) purchases of Golden Waffle products;
(c) business subscriptions; and
(d) the supply of on-loan waffle machines and related monthly flour subscription products to business customers.
1.2 References to "Golden Waffle", "we", "us" and "our" mean Golden Waffle Group Ltd.
1.3 References to "you" and "your" mean the person or business using our website, placing an order, or entering into an agreement with us.
1.4 By using our website, submitting an application, signing electronically, ticking an acceptance box, paying a deposit, placing an order, or entering into a subscription, you agree to these Terms.
1.5 If you do not agree to these Terms, you must not use our website or purchase products/services from us.
1.6 These Terms apply to both consumers and businesses for website/product use unless stated otherwise. The on-loan machine programme is strictly business-to-business (B2B) only.
1.7 If there is any conflict between:
(a) the general website/product terms; and
(b) the B2B on-loan machine terms,
the B2B on-loan machine terms shall take priority for the relevant machine loan and subscription arrangement.
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ELIGIBILITY
2.1 To use our website and/or purchase products or services from us, you must:
(a) be at least 18 years old;
(b) have legal capacity to enter into a binding contract; and
(c) use the website only for lawful purposes.
2.2 If you are accepting these Terms on behalf of a business, you confirm that you are authorised to bind that business.
2.3 We reserve the right to refuse access, reject applications, cancel orders, or refuse supply at our discretion.
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DEFINITIONS
3.1 In these Terms:
"Agreement" means the contract between Golden Waffle and the customer consisting of:
(a) the approved application, order confirmation or subscription confirmation;
(b) these Terms; and
(c) any pricing, plan details, or special terms agreed in writing.
"Business Customer" means a customer purchasing or contracting wholly or mainly for business purposes.
"Consumer" means an individual acting for purposes wholly or mainly outside their trade, business, craft or profession.
"Machine" means each waffle machine supplied by Golden Waffle on a loan basis, including standard accessories supplied with it.
"Deposit" means the refundable security deposit paid per Machine.
"Subscription" means a recurring purchase commitment and/or recurring billing arrangement for products (including flour subscriptions).
"Box" means one case/box of Golden Waffle flour as defined on the order confirmation, invoice or subscription plan.
"Plates" means the machine cooking plates / cast plates / interchangeable plate sets.
"Products" means waffle flour mixes, waffle machines (loan or purchased), and related accessories supplied by Golden Waffle.
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WEBSITE USE
4.1 You may use our website for lawful browsing, enquiries and purchases only.
4.2 You must not:
(a) use the website for unlawful or fraudulent purposes;
(b) upload or transmit viruses, malware or harmful code;
(c) interfere with site security, functionality or performance;
(d) copy, scrape, reproduce or exploit website content without our written consent.
4.3 We may suspend or terminate access to the website at any time if you breach these Terms.
4.4 We may update, change, suspend or remove website content, products or functionality at any time without notice.
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PRODUCTS AND SERVICES
5.1 We supply waffle flour mixes, waffle machines (including purchase and on-loan models), and related accessories/services.
5.2 Product descriptions, specifications, packaging and images are for general guidance and illustrative purposes only. Minor variations may occur.
5.3 All products and offers are subject to availability and may be withdrawn or changed at any time.
5.4 We reserve the right to limit quantities supplied.
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PRICING, VAT AND PAYMENT
6.1 Prices are shown in GBP.
6.2 Unless stated otherwise:
(a) retail website pricing may be shown inclusive of VAT where applicable; and
(b) B2B quotes, subscriptions, repairs, deposits and commercial pricing are exclusive of VAT.
6.3 Delivery charges (where applicable) are added at checkout or invoiced separately.
6.4 We accept payments via approved third-party payment providers (such as Stripe, PayPal or other providers we use from time to time).
6.5 By purchasing a subscription, you authorise recurring charges using your chosen payment method until the subscription is lawfully cancelled.
6.6 We may change prices at any time. For active subscriptions, any price change will apply from the next billing cycle following notice (unless otherwise agreed).
6.7 Payment is due on the date stated at checkout, on invoice, on a payment link, or on the recurring billing date.
6.8 If payment is late or a recurring payment fails, we may (without limiting any other rights):
(a) suspend deliveries;
(b) suspend support and service;
(c) charge interest and recovery costs on overdue sums;
(d) terminate the Agreement;
(e) recover any on-loan Machine.
6.9 The customer may not withhold, deduct or set off any amount due to Golden Waffle unless required by law or agreed by us in writing.
6.10 Failed recurring payments, chargebacks, reversed transactions or cancelled payment mandates will be treated as non-payment.
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ORDER ACCEPTANCE, CANCELLATION AND SUBSCRIPTIONS
7.1 An order, enquiry or application submitted by you is an offer to purchase or contract with us.
7.2 A contract is only formed when we:
(a) issue written confirmation (including by email), and/or
(b) accept payment, and/or
(c) dispatch the product, and/or
(d) approve a machine application and accept the Deposit.
7.3 We reserve the right to reject or cancel any order or application at our discretion, including where fraud is suspected, payment fails, stock is unavailable, or pricing/information errors occur.
7.4 You may request cancellation before dispatch. If dispatch has already occurred, cancellation/returns are subject to the applicable returns policy and these Terms.
7.5 Standard subscriptions (not linked to an on-loan machine) may usually be cancelled by giving at least 14 days' notice before the next billing date, unless a minimum term applies.
7.6 B2B on-loan machine subscriptions are subject to the additional rules in Sections 18 to 28 below, including minimum commitments and machine return conditions.
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SHIPPING, DELIVERY AND RISK
8.1 We deliver within the UK and may deliver to selected international locations, subject to availability and shipping arrangements.
8.2 Delivery times are estimates unless we confirm a fixed date in writing. Delays do not automatically entitle you to compensation.
8.3 Risk in Products (and risk in on-loan Machines) passes on delivery, except where loss or damage is caused directly by our negligence during delivery or installation.
8.4 You must inspect deliveries promptly and notify us within 48 hours of any visible transport damage, shortage or missing items.
8.5 You must ensure safe delivery access and suitable site conditions.
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RETURNS AND REFUNDS (GENERAL PRODUCT SALES)
9.1 This Section applies to standard product purchases and does not override the specific machine loan return provisions in Sections 26 and 27.
9.2 If you are a Consumer, your statutory rights under UK consumer law are not affected.
9.3 For eligible consumer returns (where applicable):
(a) return requests should be made within 14 calendar days of receiving goods;
(b) items must be unused, unopened and in original packaging unless faulty;
(c) contact sales@goldenwaffle.com with your order details to request a return;
(d) refunds will usually be processed within 14 days of receiving returned goods (or evidence of return), subject to inspection.
9.4 For Business Customers, returns are at our discretion unless products are faulty or not as described.
9.5 Opened food products are generally non-returnable unless faulty, unsafe or supplied in error.
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INTELLECTUAL PROPERTY
10.1 All content on our website and in our materials, including text, images, branding, product designs, logos, graphics and trademarks (including "Golden Waffle"), belongs to or is licensed to Golden Waffle Group Ltd.
10.2 You may not copy, reproduce, distribute, adapt, publish or commercially use any content without our prior written consent.
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USER CONDUCT
11.1 You agree not to:
(a) use our website or services for any unlawful purpose;
(b) upload malicious code;
(c) interfere with the operation or security of our systems;
(d) misuse our enquiry, order or support channels.
11.2 Breach of this Section may result in account restriction, order cancellation, legal action and/or reporting to relevant authorities.
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THIRD-PARTY LINKS AND SERVICES
12.1 Our website may include links to third-party websites or rely on third-party payment and technology providers.
12.2 We do not control and are not responsible for third-party websites, content, systems or policies.
12.3 Your use of third-party services is subject to their terms and conditions.
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WARRANTIES AND PRODUCT DISCLAIMER (GENERAL)
13.1 We aim to supply products of satisfactory quality and as described.
13.2 Subject to applicable law, and except where expressly stated, products and services are supplied on an "as available" basis.
13.3 We do not guarantee:
(a) uninterrupted website availability;
(b) that the website will be error-free at all times; or
(c) specific commercial outcomes from use of our products.
13.4 Where statutory warranties or rights apply (including consumer rights), those rights remain in place and are not excluded.
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LIMITATION OF LIABILITY (GENERAL)
14.1 Nothing in these Terms excludes or limits liability where it cannot legally be excluded or limited, including liability for:
(a) death or personal injury caused by negligence;
(b) fraud or fraudulent misrepresentation; or
(c) any other liability that cannot be excluded by law.
14.2 Subject to clause 14.1, we are not liable for:
(a) indirect or consequential loss;
(b) loss of profit;
(c) loss of revenue;
(d) loss of business;
(e) loss of goodwill.
14.3 Subject to clause 14.1, our total liability for any claim relating to website use or standard product supply shall not exceed the amount paid by you for the relevant product or service giving rise to the claim.
14.4 Additional liability provisions specific to the B2B on-loan machine programme are set out in Section 29 and apply in addition to this Section.
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DATA PROTECTION AND PRIVACY
15.1 Each party shall comply with applicable UK data protection laws.
15.2 We process personal data in line with our Privacy Policy and for purposes including order fulfilment, customer service, account management, billing, support and legal compliance.
15.3 You must ensure any personal data you provide to us is accurate and lawfully shared.
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FORCE MAJEURE
16.1 We are not liable for delay or failure caused by events outside our reasonable control, including supply chain disruption, transport issues, strikes, outages, fire, flood, severe weather, or other external events.
16.2 Where such an event continues for an extended period, we may suspend, delay or vary performance and will communicate with you in good faith.
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CHANGES TO THESE TERMS
17.1 We may update these Terms from time to time.
17.2 Updated Terms take effect when published on our website (or on a later stated date).
17.3 Continued use of our website or continued ordering after the effective date of updated Terms constitutes acceptance of the revised Terms.
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B2B ON-LOAN MACHINE PROGRAMME (SCOPE)
18.1 This Section (Sections 18 to 30) applies only to Business Customers approved for the Golden Waffle on-loan waffle machine programme.
18.2 The on-loan machine programme is not available to consumers.
18.3 The person accepting these Terms for the on-loan machine programme confirms they are authorised to bind the Business Customer.
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MACHINE LOAN STATUS AND OWNERSHIP (B2B)
19.1 Each Machine is supplied on a loan basis only and is not sold to the customer unless expressly agreed in writing under a separate machine sale.
19.2 The Machine remains the sole legal and beneficial property of Golden Waffle Group Ltd at all times.
19.3 The customer shall not:
(a) sell, lease, rent, lend, charge or otherwise dispose of the Machine;
(b) claim ownership of the Machine;
(c) remove, cover or alter any serial number, label or ownership marking;
(d) allow the Machine to be seized, pledged or used as security.
19.4 The customer must keep the Machine at the approved trading premises unless we agree otherwise in writing.
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DEPOSIT (SECURITY DEPOSIT) (B2B)
20.1 A refundable security deposit of £495 is payable for each Machine.
20.2 The Deposit is a security deposit only. It is not a purchase price and does not transfer ownership of the Machine.
20.3 We may hold the Deposit for the duration of the Agreement as security for the customer's obligations.
20.4 We may deduct from the Deposit any sums due to us, including (without limitation):
(a) unpaid invoices;
(b) missed subscription payments;
(c) collection and recovery costs;
(d) repair costs;
(e) replacement costs;
(f) cleaning or decontamination costs;
(g) missing parts or accessories;
(h) damage charges.
20.5 If the total amount owed exceeds the Deposit, the customer remains liable for the balance.
20.6 Any remaining Deposit balance will be refunded after return, inspection and reconciliation of the Machine and settlement of all outstanding sums.
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MONTHLY SUBSCRIPTION COMMITMENT (MINIMUM ORDER) (B2B)
21.1 As a condition of receiving a Machine on loan, the customer must maintain an active monthly Golden Waffle flour Subscription.
21.2 The minimum monthly flour subscription commitment is:
(a) 1 Machine = minimum 2 Boxes per month
(b) each additional Machine = +1 additional Box per month
21.3 Formula:
Minimum monthly Boxes = number of Machines + 1
Examples:
1 Machine = 2 Boxes/month
2 Machines = 3 Boxes/month
3 Machines = 4 Boxes/month
21.4 The customer agrees to maintain valid payment details for recurring billing and authorises recurring monthly charges via the agreed payment provider.
21.5 If the customer adds Machines, the minimum monthly commitment increases accordingly.
21.6 If the customer wishes to reduce the number of Machines, the minimum monthly commitment will only reduce once:
(a) we confirm the change in writing; and
(b) the relevant Machine(s) have been returned and inspected.
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CUSTOMER RESPONSIBILITIES (USE, CARE AND OPERATION) (B2B)
22.1 The customer must:
(a) use the Machine only for normal commercial foodservice use;
(b) follow all operating and cleaning instructions;
(c) ensure staff are properly trained;
(d) keep the Machine clean and in safe working condition;
(e) use appropriate utensils and cleaning materials;
(f) stop using the Machine immediately if it appears unsafe or defective.
22.2 The customer must not:
(a) misuse, abuse, drop or impact the Machine;
(b) use abrasive tools or unsuitable cleaning products;
(c) modify, tamper with, or attempt to repair the Machine without our written permission;
(d) fit non-approved parts or accessories;
(e) use the Machine in a way likely to cause avoidable damage.
22.3 The customer is responsible for the electrical supply, site conditions and operating environment at its premises.
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BREAKDOWNS AND REPAIRS (WHAT IS COVERED) (B2B)
23.1 We will repair general breakdowns where the fault is not caused by the customer ("No-Fault Breakdown Repairs").
23.2 A No-Fault Breakdown Repair means a mechanical or electrical fault in the Machine arising during normal and proper use, where the issue is not caused by:
(a) misuse;
(b) accidental damage;
(c) poor cleaning;
(d) improper operation;
(e) unauthorised repair or modification;
(f) unsuitable power supply or site conditions; or
(g) negligence by the customer or its staff.
23.3 For No-Fault Breakdown Repairs, we may, at our discretion:
(a) repair the Machine;
(b) replace faulty components; or
(c) provide another suitable machine solution.
23.4 We will determine, acting reasonably, whether a fault is a No-Fault Breakdown Repair or a customer-caused issue.
23.5 The customer must report faults promptly and must not continue using the Machine if doing so may worsen the issue.
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CUSTOMER-CAUSED DAMAGE AND FAULTS (NOT COVERED) (B2B)
24.1 Damage or faults caused by the customer are not covered by Golden Waffle.
24.2 This includes (without limitation) damage or faults caused by:
(a) accidental damage;
(b) misuse or abuse;
(c) impact damage;
(d) poor or incorrect cleaning;
(e) failure to follow instructions;
(f) overheating caused by improper use;
(g) carbon build-up or neglect;
(h) unauthorised repairs or modifications;
(i) electrical issues at the customer's premises; or
(j) negligence by the customer, its staff, contractors or agents.
24.3 Where a fault or damage is customer-caused, the customer is liable for all associated costs, including:
(a) inspection;
(b) labour;
(c) parts;
(d) shipping or collection;
(e) call-out charges;
(f) replacement machine costs (where applicable).
24.4 We may deduct these costs from the Deposit and invoice any shortfall.
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PLATES AND WEAR AND TEAR (NOT COVERED) (B2B)
25.1 Replacement Plates are not included in the on-loan Machine arrangement and are not covered by the Deposit, support or standard repairs.
25.2 Plates are classed as wear-and-tear / consumable components.
25.3 The customer is responsible for the cost of replacement Plates in all cases, including where replacement is required due to:
(a) normal wear and tear;
(b) coating deterioration;
(c) scratching, chipping, warping or damage;
(d) improper cleaning;
(e) misuse;
(f) accidental damage;
(g) use of metal utensils or abrasive materials.
25.4 We may supply replacement Plates at our current price list plus delivery and fitting charges (if applicable).
25.5 Plates are specifically excluded from No-Fault Breakdown Repairs unless we confirm in writing that a Plate was defective on delivery and the customer reported this within 48 hours of delivery.
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INSPECTION, SERVICE ACCESS AND MACHINE RECOVERY (B2B)
26.1 We may inspect the Machine on reasonable notice during normal business hours.
26.2 If the customer breaches the Agreement (including non-payment, failure to meet the minimum monthly commitment, misuse, or attempted disposal of the Machine), we may:
(a) suspend deliveries and support;
(b) require immediate corrective action;
(c) terminate the Agreement;
(d) recover the Machine.
26.3 The customer agrees to provide reasonable access for inspection, repair, servicing or recovery of the Machine.
26.4 If we incur additional costs recovering the Machine due to customer default, the customer must pay those costs.
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TERM, TERMINATION, RETURN OF MACHINE AND DEPOSIT REFUNDS (B2B)
27.1 The B2B on-loan machine Agreement starts when we confirm the application and/or supply the Machine.
27.2 Any minimum term will be stated on the customer's order confirmation, subscription plan or written agreement.
27.3 If no minimum term is stated, the Agreement continues on a rolling monthly basis.
27.4 The customer may terminate by giving at least 30 days' written notice, provided:
(a) all outstanding sums are paid;
(b) the Machine is returned in accordance with these Terms; and
(c) the customer is not otherwise in breach.
27.5 We may terminate immediately by written notice if the customer:
(a) fails to pay on time;
(b) fails to maintain the minimum monthly subscription commitment;
(c) damages or misuses the Machine;
(d) attempts to sell or dispose of the Machine;
(e) becomes insolvent, ceases trading, or enters liquidation/administration; or
(f) provides false information in the application process.
27.6 On termination or lawful request, the customer must:
(a) stop using the Machine immediately;
(b) make the Machine available for collection (or return it as instructed);
(c) return all supplied accessories and attachments;
(d) ensure the Machine is reasonably clean and safe to handle.
27.7 We will inspect the returned Machine and assess:
(a) condition;
(b) missing parts;
(c) damage;
(d) outstanding charges; and
(e) cleaning or collection costs.
27.8 We will issue a reconciliation and apply lawful deductions from the Deposit.
27.9 Any remaining Deposit balance will be refunded after inspection and reconciliation, typically within 14 to 30 days.
27.10 If the amount owed exceeds the Deposit, the customer must pay the balance within 7 days of invoice.
27.11 Termination does not affect any accrued rights, outstanding charges, indemnities or payment obligations.
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B2B ON-LOAN MACHINE LIABILITY, INDEMNITY AND SAFETY
28.1 Nothing in these Terms excludes or limits liability where it cannot legally be excluded or limited.
28.2 Subject to clause 28.1, Golden Waffle is not liable for:
(a) loss of profit;
(b) loss of revenue;
(c) loss of business;
(d) loss of goodwill;
(e) indirect or consequential loss.
28.3 Subject to clause 28.1, our total liability in connection with the B2B on-loan machine Agreement shall be limited to the amount paid by the customer to Golden Waffle in the 12 months prior to the claim, or £1,000, whichever is greater.
28.4 The customer remains responsible for:
(a) safe operation of the Machine;
(b) compliance with food safety, allergen and operational requirements;
(c) staff training and supervision; and
(d) the site electrical supply and environment.
28.5 The customer shall indemnify and keep Golden Waffle indemnified against losses, costs, claims and expenses arising from:
(a) customer misuse of the Machine;
(b) breach of these Terms;
(c) unauthorised repairs or modifications;
(d) negligent operation by the customer or its staff;
(e) use of the Machine outside the agreed premises without approval.
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ELECTRONIC ACCEPTANCE AND SIGNATURES
29.1 Acceptance of these Terms may be given by:
(a) electronic signature;
(b) online signature field;
(c) ticking a checkbox;
(d) email confirmation; and/or
(e) payment of a deposit, invoice or subscription charge.
29.2 Such acceptance methods are agreed to be legally binding.
29.3 We may rely on records held by our website, form provider, CRM, payment provider and/or email systems as evidence of acceptance.
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GENERAL LEGAL TERMS
30.1 Entire Agreement
These Terms, together with any approved application, order confirmation, subscription details and pricing agreed in writing, form the entire agreement between the parties in relation to the relevant products/services and supersede prior discussions or drafts.
30.2 Assignment
The customer may not assign or transfer any rights or obligations under the Agreement without our prior written consent.
30.3 No Waiver
Any delay or failure by us to enforce a right does not waive that right.
30.4 Severance
If any provision is held to be invalid, illegal or unenforceable, the remaining provisions remain in full force.
30.5 Third Party Rights
A person who is not a party to the Agreement has no right to enforce any term under the Contracts (Rights of Third Parties) Act 1999.
30.6 Notices
Notices to Golden Waffle should be sent to sales@goldenwaffle.com (and may also be sent to our registered address). We may send notices to the email or contact details provided by you in your order, application or account details.
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GOVERNING LAW AND JURISDICTION
31.1 These Terms and any dispute arising from them shall be governed by the laws of England and Wales.
31.2 The courts of England and Wales shall have exclusive jurisdiction, unless Golden Waffle elects to bring proceedings in another court of competent jurisdiction.
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CONTACT DETAILS
Golden Waffle Group Ltd
Registered Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
Email: sales@goldenwaffle.com
Telephone / WhatsApp: +44 7999 373839
Website: www.goldenwaffle.com
